New gluten free noodles made of…

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You won’t believe what these new gluten free noodles are made of, read and find out!

Gluten-free dieting is a great trend, fortunately for celiac people, and those products are getting more creative every day. For instance this new type of noodle made in Japan. These gluten-free noodles contain almost no carbohydrates, very few calories and are partially made of…

tree pulp. You read that right! Omikenshi Co is the name of the manufacturer and is actually one of Japan’s leading textile manufacturer.

Read the article and let us know what you think.

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“To create the noodles they adapted one of its industrial textile manufacturing processes. The fiber-rich faux flour product is called “cell-eat”, and its ingredients are all-natural, even though you might not want to eat them on their own.

Omikenshi is known for its best-selling rayon, a cellulose fiber product that’s traditionally made from tree pulp. By combining the indigestible pulp with a Japanese vegetable called konjac, the company has created a gluten-free flour that contains only 60 calories per kilogram, or about 27 calories per pound. Konjac is similar to a yam, but its unique flower blossom has earned it alternate names like “Devil’s Tongue” and “Voodoo Lily”. The plant’s bitter taste has kept other konjac noodle products on the shelves, but the addition of Omikenshi’s tree pulp has improved on the flavor and texture of the flour.

The sudden move from textiles to the health food market is no accident for Omikenshi. Japanese Prime Minister Shinzo Abe has been working to transition farmers from billions of dollars in government subsidies to a more self-reliant system. When Abe allowed more manufacturers to promote food products’ health benefits by easing food labeling regulations, the Japanese health food market started booming. Omikenshi’s cell-eat product works within this system to boost the profitability of Japanese konjac farmers.

Omikenshi also hopes that cell-eat will become an internationally popular gluten-free option. This is especially thanks to the passing of the Trans-Pacific Partnership Agreement (TPPA) in recent months. Konjac was subject to a 990 percent tariff before Japan agreed to reduce these fees under the TPPA. The tariffs were supposedly designed to protect local konjac growers in Japan’s Gunma prefecture. But these new trade allowances have inspired farmers and manufacturers alike to make their konjac-based products available internationally.”

So pay atenttion next time you are grocery shopping for noodles, if you find them let us know what do you think!


Photo: Omikenshi Co.

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